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As some of you may have noticed, I am looking into different forms of advertising for the site. I am experimenting with Google Adwords, some of you are paying for banner ads and we are making progress. Our forum is one of the best fishing sites (I may be biased :dontknow:). Below is an article I found on Admin Zone Forums and it makes a lot of sense.

So, you want a forum.

"You've created a forum and have opened it to registrations. Now as you look around the internet you might begin to wonder about revenue. In fact you may have built your forum with the intent to generate revenue.

Its bubble bursting time.

Most forums do not generate revenue. Or at least, most do not generate a substantial amount of revenue in the first year. Many never do. Most forum admins build a website with the mistaken notion that "If you build it, they will come." Nothing is further from the truth. There are thousands of forums on the internet that sit empty and generate little to no revenue.

What does it take to generate revenue?

Traffic.

Registering twenty members over the past month does not generate much traffic. You may put up some Google ads on your forums and log into your Google account to see your reports but in one month's time you may find your revenue is less than $2.00. Why? You have no traffic.

Revenue is generated because you have eyeballs, many, many eyeballs, looking at your website. Browsers visiting, even if they do not register, add to the traffic required. Where do you get traffic?

SEO

Research and investigate how to get your forum listed well with the search engines. SEO (Search Engine Optimization) is a must to getting your website's links into keyword searches when someone heads to google. Trade links with another website. Buy advertising in Google's Adwords to tell others about your website. Yes, in most cases it takes money to make money.

Once you have traffic coming to your site, what is a reasonable stream to expect a revenue?

In my experience, on average, it takes 12,000 page views per day to generate $10.00 from Google Adsense per day. 10 x 30 days = $300.00 for the month. Notice, this is not a paycheck. And notice that gaining 12,000 page views on a new forum is not something one can expect without hard work, day in and day out to generate traffic. For comparison, 12,000 page views per day is very little in the land of the "big-boards".

While this is a reasonable revenue to generate, most forum admins never enjoy this kind of funding. The keywords utilitized on their website do not provide a high bidding war on Google among the advertisers or the traffic simply is not noticing the ads.

Passion first

While I know many forum admins that run their websites out of a deep passion for their topic and the members of the site, few of them earn a salary. They started their forum to help others and continue to run it that way daily. Any revenue they generate goes into hosting fees and system admin service costs and rarely is there enough to add to their own pockets. In fact, most forum admins report that their forums take money from their pockets. If you have built your forum for the specific purpose to generate an income, you should probably think again. Unless you have a deep-seated passion for your topic you will burn up, run dry in a year or two.

Revenue is possible

Yes, revenue is possible. I know of a few forum owners who make a living off their forum's advertising revenue. This is probably only 5% (or less!) of the forum admins that manage to make a living from their forums. Usually its in combination of advertising, affiliate sales, subscriptions, direct store sales and plan old hard work after years and years of taking no income while passion was poured into the community. Of course what young admins fail to realize when they hear the numbers that a "big-board" makes from advertising, is the cost of running their servers. Gone are the days of hosting for $15.00 per month. At that point think in terms of servers and system administration fees costing thousands of dollars per month to maintain and manage the sites.

The bottom line

Do not waste your time and resources building a forum community for the purpose of providing yourself a salary. You may be sorely disappointed. Build your forum community out of a passion that ignites an excitement for a new community that is needed. If the community flourishes, the traffic swells, the membership grows and if the search engines are kind, you may find a little extra in your pocket after you have paid your hosting fees. But don't count on it.

Build the site. Get traffic. Lots of traffic. Nourish your community daily for a couple of years while you see the numbers climb upward both in page views, members registering and advertising income. Build a community with passion for a topic not a lust for money and you won't be disappointed."

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It works Sam...

I have 3 Google Adwords running now. 2 of them are for my companies and the other is for the Misfit site.

Good luck

I've been looking into Adsense also for the Forum. Something to offset the cost. It's true... Guys like you and I don't do it because we think we're going to make a living Off it- We do it to Create a Vehicle for Others. Thats the way I look at it... I am just offering the Car... You have to drive it.

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While I test out Google ads to help out the site.

Hopefully, the pictures will begin to reflect the site content and be more relevant. :dontknow:

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Ok, I don't want a Criminal Justice Degree in just 5 Hours... :icon_thumbdown:

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Saw that one too.

I signed up for Learn basket weaving at home and another for upholstery repair.

I skipped on Learn proctology in your spare time (without lifting a finger).

Ya gotta' admit though, some of the ads are pretty funny!

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Yeah, I've deactivated the images... Going for the text to see how it looks.:glasses2:

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Sam - much better place for the ads (on the side). Good move!

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Thanks Steve... One step back, two steps forward, three steps back... Uh, oh... Someone is fussing!

Listen, nobody likes advertising.. I hate it, hate to see it hate to put it on the site, hate commercials (Love Tivo), but unfortunately, it is a necessity unless you are... Well, everyone deals with it.

Thanks for your patience and we'll keep this thing moving along.:3gears:

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Google ads are now hidden for all site supporters. td

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That's Cool even now I never saw them anyway:icon_thumleft:

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