For me it's lots of things: 1. The serenity of being out on the water -- all my worries disappear! 2. The chance to work on my tan! 3. The exercise of reeling in a big fish! 4. The comrade of spending time with family/friends. 5. The pictures, that I can post on Facebook 6. The bragging about your catch 7. The enjoyment of eating fresh fish!